About Promax

We are more than just protein.

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We care about what goes into people’s bodies, so we pack our bars with replenishing protein, vitamins and minerals, and great-tasting flavors. You won’t find any artificial sweeteners or preservatives, high fructose corn syrup, trans fats, maltitol or gelatin, and they are gluten-free, kosher and vegetarian.

Here at Promax, we are passionate about fit, well-nourished bodies We fuel the DOers who get up every day and make “it” better, whatever “it” is.

Since 1996, we are Promax®. Protein for the People.

Promax Story

We are pioneers. We are convenient, nutritious, high performance products. We are one of the first great tasting, high protein energy bars. We are 12-28 grams of protein. Since 1996. We are Promax. The fuel for doing.


The development of Promax Bars began, when Mike Walls, the founder of the company, decided it was time the world had a great tasting energy bar. The directions were very specific: Adults had to love what they saw on the label, and everyone had to love the taste. It took more than two years to get it right. Before launching the line, Promax conducted a nationwide taste test.

The Promax Bar outscored the leading competitors by as much as 12 to 1. In fact, Promax won every category including taste, mouth feel, and overall satisfaction. While taste launched the Promax Bar, it’s the energy, health, and training benefits that make the bar enduring.


The company was purchased by Marwit Capital, a well-respected private equity firm. Marwit’s goal was to add resources and develop new products in order to expand the Promax Nutrition brand as well as broaden its national distribution.


Promax launched an update to the look of the bar line, but for the most part kept the same great tasting bars within, making small improvements to select flavors.

The product line was also expanded to include Promax Lower Sugar a line of stevia sweetened lower sugar protein bars with only 9 grams of sugar and 10-14 grams of fiber. Promax LS is available in Peanut Butter Cookie Dough, Peanut Butter Chocolate and Chocolate Fudge flavors.

Promax launched a marketing campaign with the tagline Promax. Life is Go. The campaign celebrates the multi-faceted lives of Promax users, the DOers, everyday warriors who make the most of each day.


Promax also launched Pro Series™, a higher, cleaner protein bar for those who are serious about weight-lifting and bodybuilding. This protein-dense, lower sugar and carbohydrates bar contains 28g of complete protein, whey protein primary source, 15g of sugar and 29g of carbs. Pro Series is offered in the decadent Triple Chocolate Crisp and Peanut Butter Crisp.


Promax Nutrition™, launches three new lower sugar bars ideal for those watching their carb intake. Featuring three delicious flavors, Salted Caramel, Chocolate Mint, and Honey Peanut, the new Promax Carb Sense bars combine the nutritional benefits of high protein and fiber content into one great tasting bar. The lower sugar uncoated protein bars have only 5-6g of non-fiber carbs and are made with simple ingredients. The new Carb Sense bars are a convenient on-the-go snack for fitness enthusiasts with 190 calories or less, 18g of protein and only 3g of sugar per bar. They are also a great meal replacement for when you need something quick, delicious and nutritious.


Promax Nutrition™ teamed up with Promax Ambassador, Holly Perkins, to create a bar that will fuel your workout, with fewer ingredients. The Pro Series product line was reformulated to contain no preservatives, no soy protein, and no gluten. Utilizing a performance-based ratio of protein, carbs and fat, this bar provides quick assimilating carbs and protein for pre-workout fuel and post-workout recovery.


With a wide range of products, Promax is committed to developing portable nutrition products for active people striving to achieve a healthy and fit lifestyle. Promax Nutrition is committed to supporting the DOer’s and creating Protein for the People™.